(This was originally posted on Small Firm Social.)
Whether you’re starting a business from scratch or giving an established business an online presence for the first time, Tumblr is a good option… Here are seven reasons to consider it, especially if your short on time and don’t want to spend a lot of money.1
- Tumblr makes handling the content very easy. Anyone at your organization (well anyone who can use email) will be able to put content on the site. In fact, you can literally email posts to Tumblr, and it will publish them on your site.
- Tumblr is free (or very cheap). If you don’t mind your address looking like this,
example.tumblr.com, you can go with the free option. If you want your own domain, like
example.com, you can register it and then hook it up later. That can cost anywhere from a few dollars on up depending on the domain name you want.
- Tumblr setup is quick. In fact, [our Small Firm Social Tumblr site] went from idea to functioning website with two posts in a few hours on January 9, 2015.
- Tumblr allows your site to have some pages that remain the same in addition to the blog posts. For most businesses, this is a requirement. There will be some information that you won’t want to get buried as you publish new posts. Common examples are “Contact” and “About” pages on even the simplest websites.
- Tumblr allows multiple people to update which gives your company a more personal feel online. It also lets you share the responsibility of creating content. For instance, if you have four people, you only need to write about one post per month each to have something new every week. In working with small business clients at Gusset Beard, we’ve learned that it’s common for people to feel they don’t have time or inspiration to create enough content. It happens here too. When we get busy, you’ll see our web and social media activity diminish.
- Tumblr has social features that might be a perfect fit if you want the benefits of social media but don’t have very much time to maintain it. It can update Twitter and Facebook, two of the most popular social networks — and Tumblr itself has social media features beyond blogging and these can help your business website get attention.
- Tumblr is a way to test social. If you’re not ready to take your business and jump into the deep end of social, it can be a great way to wade into the shallow end. If you’re already successful on social media, you can augment your efforts using Tumblr.
Tumblr isn’t all benefits, of course. It has some drawbacks too. But that’s a matter for a future post.
- If you’ve heard bad things about Tumblr, stick around. We’ll address those in due time. ↩