Avoid the Worthless First Post

Anyone who’s followed a few blogs or social media accounts has seen his or her share of exuberant and vapid kick-off posts like“Now We’re Also On Google+!”

TL;DR Nobody values first posts that just announce the start, maybe because they’re so easy to write! But there are better ways to start.

These posts resemble WordPress’s “Hello World” default first post, and there’s a reason WordPress tells you to delete it or change it. Your social media account or fresh new blog may be exciting to you. It may be the culmination of a lot of effort from getting support in your organization to finalizing design choices. You might’ve worked on it for a year, or stayed late for weeks to get this thin up and running. Congratulations!

Nobody cares. That’s the problem. Nobody else cares.

Before you hit publish, before even start the first draft, put yourself in the position of the user visiting your site, or your social media account. Would you come back to a site because you read a breathless announcement that this post is the first one?

Do you ever pull out your phone because you want to re-read the statement that somebody started Tweeting? No?

If you must introduce, do it by outlining some upcoming content, introducing yourself (if this is an altogether new website or account), make it a teaser that shows people why it will be good.

Write that post if you must have the “one giant leap for mankind” quote in your feed, but the same day do something…

Even better: just jump into the first topic. Introduce that. Start providing something that your desired audience will value. Jump right in with useful stuff.

Any regrets? Don’t worry. Most of us have done it. I have.The point is we’re now well into the 21 century, we’ve grown, and we know better.

How do you do it? Share your strategy for getting started well, and check back, we’ll soon get into planning content – a lot.


  1. Sheesh, what can I say? Do as I say not as I do.